Ravenna by Cipriani:
Football as culture. Sportswear as lifestyle.
From the recent acquisition of Ravenna Football Club – 2024 – Ravenna by Cipriani takes shape, a project that goes beyond traditional sponsorship to offer a broader, contemporary vision of football: not just a sport, but an aesthetic language, a collective ritual, and a lifestyle.
For the first time, Cipriani, a multi-generational international benchmark in hospitality, transfers its distinctive code—timeless elegance, attention to detail, and a sense of community—into the world of sportswear, reinterpreting football heritage with a sophisticated, global perspective. The result is a refined and minimalist collection, designed to be worn on and off the pitch, where performance and style coexist naturally, far removed from the dynamics of traditional merchandising.
Ravenna by Cipriani aims to be a cultural project in collaboration with Nike, an authentic dialogue between three kindred worlds: Cipriani’s elegance, the historic identity of Ravenna FC, and Nike’s innovation. The meeting point lies in the vision of football as a daily, social, and generational experience—not a uniform, but an attitude; not a commemorative capsule, but a story of belonging.
The collaboration was previewed on February 23, 2026, in Milan with a private lifestyle brunch event, reserved for the press, buyers, and personalities from the worlds of fashion, sport, and culture: an intimate, curated moment, more akin to a community gathering than a traditional product showcase, perfectly in line with the brand’s discreet and iconic approach.
The limited-edition collection will be distributed through a selection of top international retailers and Cipriani’s own channels, both online and offline, following a logic of exclusivity and curated selection.
The artistic direction of the project is entrusted to Milanese Creative Director Giorgio Mallone.
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